Many thanks to William Arruda, founder of Reach Personal Branding and author of Career Distinction: Stand Out by Building Your Brand, for interviewing me recently. Our topic was “Getting from College to Career in Tough Times” and here is an overview of the topics we covered:

- Why careers for Gen Y are fundamentally different than previous generations’ careers
- How college students and recent grads can avoid the biggest mistake in job hunting
- What parents can do to help
- What universities can do to help
- Why social media is changing job hunting/career development forever

Download and listen to our conversation.

TAGS: personal branding