My email bag begs to differ. I hear from plenty of women who despair about their partners’ inability to control their spending.

A recent paper from the folks at the Wharton School sheds some interesting light on the topic. These researchers constructed a “Tightwad to Spendthrift” continuum and invited people to take a test to see where they landed.

• Overall, 24% landed on the “tightwad” end of the spectrum, which basically means that they find it painful to spend money.  The researchers proposed “that an anticipatory pain of paying drives ‘tightwads’ to spend less than they would ideally like to spend.”
• In contrast, the 15% of respondents who wound up in the “spendthrift” category ”experience too little pain of paying and typically spend more than they would ideally like to spend.”
• The rest of those polled (60%) wound up in the “unconflicted” category. (That doesn’t mean they don’t have money issues, credit card debt or inadequate savings, by the way; it just means that in the hypothetical situations they spent neither more or less than they considered ideal.)

Interestingly, women in the survey were just as likely to be defined as tightwads (20%) as they were spendthrifts (19%). But men were far more likely to be tightwads (29%) than they were spendthrifts (11%).

Of course, this is just one study of self-selected participants who found their way to the Internet test and spent the time to take it. That falls a bit short of the rigor one would expect of scientific polling.

Still, it’s food for thought. What I found more interesting than the gender differences was the fact that so many more people, men and women, wound up on the tightwad end of the scale than on the spendthrift side. For all the attention given to impulse spending and compulsive shoppers, these results indicate that many folks are–as the researchers put it–”frustratingly unable to indulge themselves.”

The key to successful money management is balance, and many people don’t have it. Whether you spend too much or too little, it’s worth the time and effort to address your financial issues.

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A few months ago, I went to hear Gloria Steinem speak. She said many memorable things, including this: If women were more willing to reveal their salaries to one another, they would make strides in eliminating the gender gap in wages.

She then asked for readers who are in situations where their salaries are either “published” or reasonably transparent to comment. As you can imagine, a lively discussion ensued. Themes I noted:

• people who work in environments where compensation information is available are fine with it — it doesn’t seem to bother them except when they feel that coworkers are taking advantage of the protection they have as a result of being unionized or government workers
• many believe that secrecy benefits the company (whose managers may be making subjective decisions free from scrutiny) and those who are highly paid, disadvantaging others including women
• lots of people just don’t want to know — the idea that a coworker who produces less is being paid more cause all kinds of problems for them.

Yet, knowledge is power. Research shows that women who have solid data can more effectively negotiate for themselves. While you may not be comfortable asking your colleagues how much money they make, do your homework. Some sites to check:

• www.payscale.com
• www.salary.com
• www.glassdoor.com

Also, consider other ways to scout for information. Check, for example, to see if there is a salary survey published for your industry. Also take a look at job message boards (Vault is one of my favorites). Join an industry association where you’ll be able to meet other people who do the same sort of work that you do. You don’t have to ask them straight out how much money they make; instead, position your inquiry as a more general question, for example, “What information can you share with me about the salary range for my position at your company?”

One of the readers commented that in Norway there is complete transparency with regard to earnings - evidently there is a database where income (and the amount of tax paid!) is available. Hmmm, maybe we have to move there to close the gender gap in pay?

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By now it’s no secret that women are leaving corporate America to start their own businesses at twice the rate of men.  Statistics show that over 75% of women-owned enterprises open for business in 1997 were still operating in 2000.  That’s about equal to the survival rate of all U.S. businesses.  Recent data also indicates that women invest more in their businesses than do men.  Which just goes to show – women have it what takes to run and maintain successful operations. 

If you’re in business for yourself (or thinking about starting your own company) there are some things you can do to grow your company:

1.         Follow Mrs. Fields Recipe for Success.  Debbi Fields, founder of Mrs. Fields Cookies, once said it was all about passion, persistence, and perfection.  Whether it’s starting a non-profit organization or a for-profit business, you’re going to put a lot of time and energy into it.  Your focus has to be directed toward something you are so passionate about doing – and doing well – that nothing can deter you from success.

2.         Develop a clear vision of where you want to go and a strategy for getting there. Many entrepreneurs with great ideas fail because they think their product or service should sell itself.  They work hard, but not smart.  Your vision of where you want to be a year, five years or even six months from now will guide your day-to-day actions.  Write it down.  This makes it concrete and tangible rather than just an idea floating around in your head. Then develop specific and measurable steps for how you’re going to achieve it. This is your blueprint for success.

3.         Create a distinctive brand.   There are thousands of motivational speakers, meeting planners, and trainers marketing their services.  What distinguishes you from your competition?  It may sound counterintuitive, but rather than try to be all things to all people, create a narrow niche that identifies you as an “expert” in your field.  Author Barbara Stanny uses the tag line “The Leading Authority for Women and Money.”  I use “Get and Keep the Job You Want.”  Make your brand synonymous with your area of expertise. 

4.         Think and act BIG.  When Jamie Foxx accepted the Academy Award for the starring role in the movie Ray he thanked his grandmother for teaching him to “act like you’ve been somewhere.”  Big is relative.  You may never aspire to be the biggest agency, but you should act as if you already are.  Doing so causes you to see things and consider options you would otherwise overlook or think impossible.  When I started my business I put thousands of dollars into marketing materials at a time when I could ill afford to do so.  But it made me look and feel competitive.  I had to live up to the “big” image I conveyed to potential clients and eventually my firm became it.

5.         Learn the language of money.  In  Nice Girls Don’t Get Rich: 75 Avoidable Mistakes Women Make with Money I talk about the fact that women are less likely to understand the basics of money and investing than men.  Regardless of the size or nature of your venture, you need to understand how to make it profitable.  As an entrepreneurial leader you’ll be involved with budgeting, investing, payrolls, or other forms of money management.  Take a course in finance for non-financial managers at your local community college, start reading The Wall Street Journal, and other money magazines.

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Then something unusual happened last Sunday when we tried again — within five minutes of arriving in front of the washer and dryer we had an interest in, we were greeted by a young salesperson by the name of Juana.  She actually knew the products we were interested in purchasing (the LG, top-rated two years in a row by Consumer Reports, in case you’re interested) and could answer questions about them.  She went the extra mile by going on-line to see if anyone was selling it for less so that we could get the difference plus 10% off the total purchase — and found a place, thereby saving us $200.   And Juana was familiar with all the delivery options, rebates, and warranties that wound up saving another few hundred dollars.  To top it off, she was friendly and had a great sense of humor.  We were delighted to give her the sale — she deserved it.  As I stood watching her efficiently ring up the sale and gather all the necessary forms and information, I thought to myself, “this is the kind of person I would hire if I had a vacancy.”

You are a salesperson.  Whether you sell a product, a service, or ideas, you most likely have something you want other people to buy — and often these are things other people want from you.  Don’t lose out on the opportunity to make the sale by exhibiting indifference, not knowing your product inside and out, and failing to take the steps necessary to ensure your customers or clients are not only satisfied, but delighted.  You’ve heard me say it before (and will probably hear it again) - with so much mediocrity in the world it’s not that hard to distinguish yourself.  Treat every interaction as a potential “sale” - you are always selling you.

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